Left
Data Drift: The Slow Leak in Local Search
Owners frequently notice listing completeness moving before they notice the ranking change itself. A single stale field can propagate through listing networks long after the original entry was fixed. Prefer removing a wrong listing to leaving it half-corrected. A directory entry is worth less than an editorial mention, yet it is far easier to keep consistent.
Second
Three Fields That Decide the Outcome
- Day one Work from the aggregators outward, since fixing a source fixes everything downstream.
- Day one In other words, anything unverifiable should be removed rather than corrected.
- Ongoing Set aside time to prune as part of the monthly reporting cycle rather than treating it as a one-off project.
- Week 2 Claim what exists before creating anything new – duplicates are harder to remove than to avoid.
- Ongoing Handle the high-authority sources by hand and batch the long tail afterwards.
The
What Breaks First When a Business Moves?
52%What to keep
1 in 9On the record
80%Worth checking
2×Map pack entries audit